It is so interesting to see the rise of social media. It is no longer simply a means of entertainment for teens and college students, it is now a vital communications tool. I check my Facebook account as often as I check my e-mail (multiple times each day). In a post on the "Force for Good" blog, Jon Harmon highlights the use of Facebook in regards to Monday's terrible massacre at Virginia Tech. Check out what he has to say.
Wednesday, April 18, 2007
Social Media and Crisis Communications
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As a self-professed Facebook-aholic, I do agree that Facebook messages could become an influential means of reaching young people in the near future.
However, I have to wonder how long that means will stay effective. How long before students tire of Facebook and turn to something new? I think its crucial for anyone attempting to reach a college-aged audience to always include new, social media in their communications plans.
Interesting post.
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