Check out this great white paper on aligning communications efforts with business objectives:
http://www.factiva.com/campaigns/marketing/segment/F-2965scottwpRev2.pdf
Monday, March 19, 2007
PR Measurement
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Welcome
This blog began with a class assignment for my final college PR class. We were required to read chapters from Strategic Communications Planning for Effective Public Relations and Marketing (Wilson & Ogden, 2004), as well as other readings on public relations. Our professor asked us to then summarize our reading with five key questions and answers.
This blog includes some of those questions as well as other PR thoughts I have as a "Budding Public Relations Professional." I hope to get input from a variety of PR people, both young and old. Enjoy!
Blogs I read
- 6 a.m. (Richard Edelman's blog)
- a shel of my former self
- Beyond the Press Release
- Force for Good: Aspirational Public Relations
- FYI Blog (General Motors)
- GM Fastlane Blog
- I Got Shotgun
- I Got Shotgun's Blog -- Riding With GM
- Mark J. Carpenter's Weblog
- Media Magnate Musings
- nerd-in-residence
- NevilleHobson.com
- On the Spot
- PR Communications
- PRSSA Blog
- Pudding Relations
- Strategic Public Relations
- The Bad Pitch Blog
- Your Mom Likes PR
Other PR resources
For Immediate Release
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