Online News Conference

The Church of Jesus Christ of Latter-day Saints (disclosure: I'm a member of this church) hosted an online news conference yesterday as a test to see whether or not such a news conference is a good way to communicate with journalists around the country. The news conference opened with some comments from two individuals from the Church's public affairs department and the rest of the time was devoted to answering journalists' questions (both from call-ins and e-mails).

In addition to answering questions, there were also a few video clips from M. Russell Ballard, an apostle in the Church. It was really cool to see the Church getting involved more in online public relations efforts. The Church's online newsroom is another great online tool for members of the media and others interested in news from the Church.