What impact has the media had on the economy?

The other day as I stood in a long line at Costco to buy my two small items (they really need an express lane there), I was struck by how many people were there despite the current state of the U.S. economy. On a previous trip to Costco just a few days earlier my wife and I were surprised to see how many people were walking out with huge, flat-screen TVs. All of this, plus some discussions I’ve had recently, led me to ponder on what kind of impact the media has had on our economic difficulties of late.

Phrases like “economic turmoil,” “cash burn” and “downturn” seem to make their way into nearly every media story I read, watch or listen to. How many times have you seen a picture of a stock broker with his palm against his forehead and a look of dismay on his face? I’ve now become an international finance expert because I can tell you everyday how well or bad the Asian markets performed overnight. Yet, despite the economic crisis, I still find myself waiting in a long line at Costco.

I’m not naive enough to believe that all is wonderful with our economy, but part of me has to believe that the media has contributed to some of the panic and despair some people have experienced in these hard times. Things are tough for sure, but I have to wonder how much the negative media coverage of the economy has had upon Americans’ psyche. Does this contribute to the panicked sell-offs on Wall Street? If I made my financial decisions based solely on media reports, I’d be hiding my money in my mattress (which I don’t do, so don’t come looking).

Perhaps in the media’s haste to get readers, viewers or listeners, they make their financial reporting as sensational as possible. What if they tempered their coverage of the bad news by reporting on some bright spots in the economy (aside from the booming profits of the oil companies)? I have to believe that this would contribute to increased consumer confidence.

Perhaps I’m way off in my thinking on this one, but if not, what relevance does this hold for us as public relations practitioners? I’ve often questioned how much impact media relations has on our efforts to build relationships with our publics, but I’m beginning to think that broad and repeated coverage of our organizations is influential; for good or for bad.

I’m interested, however, in your thoughts. Has the media contributed to panic and uncertainty in the economy? How much impact does media coverage really have on our publics?

UPDATE: Corey Mull of TMG Strategies just alerted me to a similar post he wrote for their blog a few months ago. It echoes much of what I wrote here, with some additional insight.

Turning the tables

I recently received a new assignment at GM in Chevrolet Communications. I'm responsible for PR activities associated with Corvette , Chevy Impala , Chevy HHR and my personal favorite, the all new 2010 Chevy Camaro . As part of my new assignment, I had an interesting opportunity with the staff of Car and Driver  yesterday.

Every year Car and Driver invites PR representatives from all of the automakers to come out to their headquarters and bring one of their hottest new vehicles (I brought a 2009 Chevy Cobalt SS  Turbocharged). It's basically a chance for Car and Driver to get to know more PR people as well as a great networking opportunity for all of us. The highlight of it all is getting to drive a variety of vehicles from competitors.

It was really interesting to be hosted by the media on a program. It's often the other way around for me. I think this is a smart move from Car and Driver, and goes to show that some media realize the importance of the public relations profession. Granted, the major automotive publications come to us more often that we go to them, but this event reiterated for me how important it is for us to work to build relationships with our media contacts. Plus, I got to drive alot of cool cars!

So, have any of you ever experienced the media reaching out to PR people in a similar way?

Happy Ethics Month!

It's time to bust out the cake, ice cream and crazy hats because September is officially Ethics Month. Well, at least for PRSA it is.

In this month's issue of Tactics there are a number of articles dedicated to ethics in the public relations industry. Ethics has always been a topic of interest to me, and I even took not one, but two media and communications ethics classes in college.

It seems that now, more than ever, PR practitioners are faced with a litany of ethical decisions, and it's time for those of us "budding public relations professionals" to be examples of ethical behavior in all we do, both professionally and personally.

In taking the aforementioned classes, I was exposed to many different books and articles regarding ethical issues. Much of the information I read, particularly in my Advanced Ethics class (yes, it really was called that), was based on the writings of philosophers, but I had a really hard time wrapping my mind around that. It seemed that some of these individuals took a simple topic like ethics and twisted it into a convoluted, abstract concept. I believe our personal ethics should come from within. Ethics, in my opinion, is a reflection of who we are. I'm not saying that someone can't gain some valuable insight from the writings of highly intelligent ethics experts such as Immanuel Kant or Sissela Bok, but for me ethics seems to be a simple matter.

I am not naïve enough to believe that making ethical decisions is an easy process, nor is it always black and white, but I do believe this process can be simplified by abiding by the moral compass within all of us. I also believe that everyone has an innate sense of right and wrong, but this sense can be refined and improved. Conversely, this sense can also be dulled through lapses in ethical judgment. One way I personally strive to improve my sense of right and wrong is through study of scripture and other religious texts. Outside of these texts, however, are three excellent books that have made a significant impact on my ethical behavior. They are as follows:

Standing for Something: 10 Neglected Virtues That Will Heal Our Hearts and Homes, Gordon B. Hinckley

• An excellent book by one of my heroes. This book inspires everyone to take a stand for what's right and to live a life of only the highest moral character. I simply cannot recommend it enough. I read this book for the first time in high school, and it was the first nonfiction book I'd ever read. I continue to consult it today.

Winners Never Cheat, Jon M. Huntsman

• Jon Huntsman does a superb job of providing some insight on what it means to be an ethical person, and supports this through numerous business examples gained during his time in the corporate world.

There's No Such Thing as Business Ethics, John. C. Maxwell

• Kudos to Maxwell (or perhaps more accurately, his publishing company) for a really great title. The basic premise of this book is that there is no such thing as business ethics, because ethics, as I've stated, is simply a matter of who you are. Ethics at work should be not be any different than ethics in one's personal life. This book is a really short read and can easily be finished in a day.

I love these books because of their down-to-earth, very practical information and application. These are my favorites. Are there any I should add to this list? I'm always looking for great books to add to my reading list, so recommend away.

Please talk about us: Making our external publics our ambassadors

I've always believed in the importance of making sure employees are provided with the information and tools necessary to be the best kind of ambassadors for a company. I still believe this is important, but in this post I'd like to take it a step further and discuss the importance of inviting those outside of our company or organization to be effective ambassadors.

The topic for this blog post was prompted by the following video from Elder M. Russell Ballard, an Apostle in The Church of Jesus Christ of Latter-day Saints, of which I am a member. More below the video.

As you see in this video, Elder Ballard is calling upon members of the LDS faith to embrace various social media tools in to clarify misconceptions and to talk about the Church. On a side note, it's fascinating to me to see the Church's public affairs staff employing such cutting edge technology to reach a variety of publics; but that's content for another post.

One thing Elder Ballard says in this short clip was particularly insightful. He mentions that the LDS Public Affairs staff is not able to join in all the conversations happening online, so he asks the Church's 13 million members to get involved. This isn't the first time Elder Ballard has addressed this; in a recent session of the worldwide General Conference of the Church he called upon members, in essence, to create a list of key messages and talking points they can use in talking to friends and acquaintances about what we believe in.

Think of the power that can come from giving your publics free reign to go online and elsewhere to talk up your company or organization. I know in PR we often talk about reaching the influentials, but do many companies ask these opinion leaders to actually go out and talk up the company? With the rise of social media, we simply don't have time to get out there and join every conversation happening about our company, but if we can get our fans to do it for us, why give them all they need and then actually asking them to do it. While I think this is a stellar idea J, I'd really like to hear your thoughts on it. Do you think it's a good idea to get out there and ask your supporters to help you communicate your company's messages? As always, I look forward to hearing your thoughts.

For those of you interested in learning more about The Church of Jesus Christ of Latter-day Saints, please feel free to contact me. My contact info is listed in my Blogger profile. You can also visit Mormon.org for more information.

Don't pitch me, bro!

Ok, I admit I stole the title of this post from a flier I saw recently, but I just thought it was hilarious given the context of where it was placed (if you don't get the reference, click here). I recently spoke on behalf of General Motors at the Social Networking Conference in San Francisco, and during a break in sessions I noticed some fliers on a table with the phrase "Don't pitch me bro!" in large bold print. The flier was basically an advertisement for a company's services, but was making light of all the in-person sales pitches that happen at conferences like this.

After my presentation, I had a line of about 12 people waiting to talk to me. Generally when I speak at conferences people will come up and tell me how cool it is to see what GM is doing in social media and to say "thank you" for presenting. At this conference, however, it was one salesperson after the other with some service that would inevitably be a "good fit" for GM. Needless to say, I spent the days following the conference gently telling people we weren't looking to hire any additional services.

I've noticed that when someone tries to sell me something I shut off mentally and don't listen to a word they say. I'm not sure why this is; all I know is that I loathe being sold to.

I have to think that more and more people are getting frustrated by constant sales pitches. Take the advent of TiVo and other DVR services. Sure, there is some draw to being able to record your favorite shows, but I think there is also a number of people who like being able to skip commercials using DVRs. Satellite radio also offers commercial free radio (at least they used to, not sure if that's still the case). What about the iPod? Now you can download all your favorite music and never have to listen to a single commercial. Or look at it this way, when was the last time you bought anything from a telemarketer?

So how does this apply to PR people? I believe there is value in advertising and that it will not be going away anytime soon. Advertisers will have to adapt to people's changing attitudes regarding being sold to, but I'll leave solving this problem to the advertisers. I believe that it is our job as PR people to build solid relationships with all of our publics, and then the marketing guys and gals can do their work. With the lines between PR and marketing often being a little fuzzy, I think it's easy for some PR practitioners to start pitching product and miss the relationship-building component so key to all public relations work.

Now don't get me wrong, I'm not slamming salespeople or their techniques. I know many good people in sales who are very good at their jobs; I'm just saying that I find being sold to extremely annoying.

But what about you? Are you as annoyed by sales pitches as I am? How do you prefer to find out about products?

Are newspapers going away?

I wanted to stand up and applaud when I read a post by Steven Hodson at Mashable who refuted Robert Scoble's opinion on the death of newspapers. Scoble, probably one of the most well read bloggers out there, recently remarked that his son would be probably be witness to the end of the newspaper industry.

I won't rehash, Hodson's post, but I highly recommend taking a look at it. Check out the following quote from his post:

The fact is that newspapers aren’t going anywhere and chances are they will
still be around by the time your grandkid’s children are having kids. Sure they
are facing some hard economic times much of which is of their doing, but you
don’t kill over a $45 billion industry within a generation especially if that
industry contrary to popular belief is still growing.

This is something I've discussed with a number of individuals before. Newspapers and other forms of traditional media outlets are not going away. They will have to adapt, but they are not going away. Take for example the advent of radio. When radio came out people were certain that newspapers would go away. The rapidity of radio news seemed to negate the need for newspapers who were reporting the news a day after it happened. Yet, newspapers survived. Then along came TV, and with it speculation that it would replace radio and newspapers. Still, radio and newspapers escaped demise. Finally, the Internet was born. Now users can read the news, listen to podcasts and online radio and even watch videos and TV shows. Surely, this is the end-all for other forms of media, right? Let's see...I listen to the radio every day, read a hard copy newspaper every day, watch the news nightly and am on the Internet throughout the day. True, maybe I'm an anomaly, but I use these diferent forms of media because I get different content from each one.

Like I said, traditional media will have to adapt to the changing nature of information sharing, and they are already doing so. Most major newspapers already have all their content online for free (The Wall Street Journal is an exception). You can listen to radio online now. Many journalists also blog. I've even started to see some publications on Twitter and Facebook. Reuters also recently reported that newspapers may even be free in the future.

Hey, and don't forget about the oldest medium out there...books.

Back to school!

I’ve barely been out of college for a year, yet the thought of going back for grad school fills me with unspeakable dread. I know, however, it’s something I must do and soon because my family, work and personal obligations will only continue to increase.

I briefly considered going to get an advanced degree in PR or communications, but from what I’ve heard from others it sounds like many of these programs are very focused on theory. While I understand that there is some value to learning theory, I don’t think it would be something I would really be able to enjoy (yes, I do believe I need to enjoy what I’m learning!).

I’ve heard a number of people recommend an MBA as a great advanced degree for PR practitioners. It exposes you to more aspects of business, and helps you better understand how companies work. I’m pretty sure that I want to stay in PR my whole career, but am not sure if getting an MBA will really put me on the fast track to an executive PR position (which is my ultimate goal). I know that an MBA will enhance my business acumen and make it so that I can better speak the language of business.

I’m about 99 percent certain that I will pursue an MBA, but am unsure of whether to go back full-time or part-time in an evening or weekend program. I’ve heard that full-time is better from a recruiting standpoint, but I’m comfortable in my job at GM and don’t foresee leaving the company anytime soon. I’m interested in hearing whether or not anyone has heard anything about the quality of education from an evening or weekend MBA program compared to going back full-time. Is there a difference? Is one preferable to the other? An executive MBA program is out of the question for me because I don’t want to get the average seven years of experience before going back to school.

What do you think? I welcome any input! GMAT preparation tips are welcome too!