Friday, October 10, 2008

Turning the tables

I recently received a new assignment at GM in Chevrolet Communications. I'm responsible for PR activities associated with Corvette , Chevy Impala , Chevy HHR and my personal favorite, the all new 2010 Chevy Camaro . As part of my new assignment, I had an interesting opportunity with the staff of Car and Driver  yesterday.

Every year Car and Driver invites PR representatives from all of the automakers to come out to their headquarters and bring one of their hottest new vehicles (I brought a 2009 Chevy Cobalt SS  Turbocharged). It's basically a chance for Car and Driver to get to know more PR people as well as a great networking opportunity for all of us. The highlight of it all is getting to drive a variety of vehicles from competitors.

It was really interesting to be hosted by the media on a program. It's often the other way around for me. I think this is a smart move from Car and Driver, and goes to show that some media realize the importance of the public relations profession. Granted, the major automotive publications come to us more often that we go to them, but this event reiterated for me how important it is for us to work to build relationships with our media contacts. Plus, I got to drive alot of cool cars!

So, have any of you ever experienced the media reaching out to PR people in a similar way?


robyn said...

Hey what did you drive? I admit I had a ride in the Mitsubishi EVO and it was the fastest thing ever. There, I said it. =)

Adam Denison said...

I drove a Dodge Challenger, Mazda 5, Dodge Durango, and Mercedes-Benz S-Class S63 AMG. I rode in a Ford Flex (so so), Lincoln MKS and Mazda RX 8. The Challenger was the most fun of all of them, although the Mercedes was the most expensive car I've ever driven. It's about a $135,000m car!

metrogal84 said...

Wow, congrats on the new position -- sounds like a blast!

And I'd say you're pretty lucky -- it seems to be a rarity for journalists to reach out like that to PR people...but then again, you are representing something pretty exciting!

Aside from random phone calls/email requests for products/interviews, I have never had an experience quite like that before in retail PR!