As I have pondered these difficulties in our communications efforts, I've started to wonder whether there might be some kind of public relations theory or theories that might help us do better. Many people, including fellow PR colleagues, have criticized GM for not doing enough to get our message out there, but I have to respectfully disagree. I think we're all working as hard as we can and are staying focused on a few key messages, but it just doesn't seem to be making it through.
I remember studying a few theories in college, but I failed to see the real world application of them. Perhaps it's time for me to rethink this. What PR theories do you feel would help most in the PR situation GM currently finds itself in? Now, I'm not asking for your input as to what GM should do or should have done (trust me, I hear enough of that), but I am asking for some good theories I can study. So what do you have for me?
