Characteristics of a Good Communications Leader

Our vice president of communications here at GM recently shared some info on the characteristics of a good communications leaders. These are based on recently updated results from a survey of 300 top communications leaders conducted by Heidrick & Struggles.

• Understands all functions within the communications mix (and those aligned to it), including internal/external communications, marketing communications, financial communications, new media, public affairs, investor relations, philanthropy and community relations.

• Can integrate these functions, even if not directly responsible for them all, into a comprehensive communications strategy.

• Knows the organization’s key stakeholders and how to engage with them.

• Appreciates the power of the growing base of “unofficial stakeholders” who use new media to reach mass audiences with their own content and interpretations.

• Serves as a trusted advisor and counselor to the leadership team.

• Places a high priority on Reputation Management.

• Works to ensure that the organization’s actions and decisions flow from authentic values and are guided by ethical standards.

• Is capable of helping to shape and lead organizational transformation.

• Has the instincts and experience to create, redefine and/or leverage a brand.

• Mobilizes employees to embrace and embody the brand.

• Has the courage to face up to difficult situations and to present bad news.

• Has strong fundamental skills as a thinker, writer and speaker.

• Inspires his/her team by creating a sense of purpose and expanding their skills.

• Balances discipline (planning/measuring) with agility (handling the unexpected).

• Can navigate in complex, global environments.

• Forges strong relationships and builds a network of good allies.

• Knows the business.

• Listens.