As noted in my previous post I am a bit skeptical with regards to Twitter being an effective tool in public relations. However, benrmatthews just wrote an excellent post titled, "How can PR practitioners use Twitter?" In his post he not only cites a few examples of Twitter being used in other PR efforts, but also links to a few tools that make Twitter more relevant. Of these tools, the one that most impressed me was TweetVolume. TweetVolume allows you to enter up to five terms and then the tool will actually search Twitter to find out how many "tweets" mention those terms. It's very interesting. I wish there was some way that you could see the actual tweets, but for now this is pretty good. Who knows, maybe Twitter will become more mainstream, but if not, it seems there is a significant audience using Twitter so it might be worth my while to try to engage the community more.