I have written more than once on this blog about the inherent problems I see with pitching stories to the media. While I agree that we need to inform the media when we have newsworthy information, I have a hard time buying into the notion of pitching stories that are nothing more than free ink for our ourganizations or clients. If it's newsworthy do I really have to pitch it?
- "Most [pitches] illustrate only that the sender has not actually read my blog . . . and so has no sense at all about the type of thing that interests me and which I write about."
- Leave relevant and well thought comments on the blog you are thinking of pitching
- Reply to comments from the author; basically, engage in a conversation
- Only after you've done the above can you send a "pitch" over
While I am not involved in pitching bloggers on GM and our cars and trucks, I do, however, frequently invite bloggers to attend various GM media events. I now realize that I need to establish some sort of relationship with potential blogger invitees before I actually invite them to the event. This will take a little longer than usual, but will, in the long run, yield greater results.