Monday, June 4, 2007

Social Media Blunders

My boss sent me an interesting article today that highlights a few companies who have made some big errors in trying to engage in social media. The article, titled "What Kills a Social Media Campaign," goes through a number of blunders various companies have had in working with social media.

Being an intern in New Media Communications at General Motors, I have learned so much about how to correctly engage in social media activities. An interesting thing I've learned here is the importance of being completely transparent about who you represent in the social media sphere. For example, any time I start or participate in dialogue on social networking sites like Facebook or MySpace, I have to identify myself as a GM employee.

Another thing I've learned is the importance of being sincere. Anything less than complete sincerity sounds like a cheap marketing or public relations stunt. Social media users do not want to be marketed to and willl not put up with it. Each time I engage in dialogue on social networking sites I try to solicit input and advice from the users, while still identifying myself as a GM employee.

While the use of social media can greatly benefit an organization, misuse of it can greatly harm it as well.


Anonymous said...

Welcome to the industry! You're going to love it. Don't let the big guy abuse your intern status too much. You are working under one of the best in the business when it comes to social media. Listen, watch and learn. And then go out and do.

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