Friday, May 11, 2007

The World of Corporate Communications

This past Monday I embarked upon the biggest career move of my life so far: an internship at General Motors Corp. I have been assigned to work on the Social Media team for GM at the headquarters here in Detroit. It has been an absolutely overwhelming, yet amazing experience so far. I'm definitely a very small fish in a very large pond.

I have been most impressed with the kindness that has been exhibited to me by everyone here. They truly know how to make a brand new intern feel welcome and comfortable. I feel like they are giving me the red carpet treatment. I have no problem asking some of the higher-ranking leaders here for advice and counsel. They have all been very supportive.

I have also been impressed with the immensity of GM's communications department. We had a meeting yesterday for all the North American communications people. There were more than 200 people there! GM has segmented its communications approaches to a number of different areas: labor relations, parts and supply chain communications, plant communications, corporate communications, social media, media relations, etc. GM is truly a company that knows how to communicate with its numerous and varied publics.

On a side note, I just have to write about what we did yesterday. After the meeting we all drove up to the Milford Proving Grounds, an enormous site where GM does all of its vehicle testing. The purpose of our visit? To drive alot of the new 2007 vehicles. I drove so many cars yesterday. I drove the new GMC Sierra truck, a Hummer H3 and H2, a Saab 9.5, a Cadillac Escalade, GMC Acadia (very nice), Saturn Aura Hybrid (which won the North American Car of the Year Award for 2007) and the Pontiac G6 convertible. The highlight, however, was driving a 2007 Chevy Corvette Z06 and an '07 Cadillac XLR. The pickup on those cars is exhilarating. I got both of them up to 90 mph in just a matter of seconds. I also had the chance to drive a Hummer on a course designed to highlight all that a Hummer is capable of. It was amazing.

I think I'm going to enjoy my time here at GM. :)


Anonymous said...

Thanks for sharing your unique experience. I have come across to your blog while googling and I have a question for you: Do you by chance have an idea about the difference(s) between public relations & corporate coordinations?

Anonymous said...

I meant "corporate communications"

Adam Denison said...

The difference is in the name primarily. Corporate communications is just public relations.

Cosmictree said...

Thanks Adam but then I have to twist the reality, my presentation should ensure the management that our new department (cor. Com.) will be dancing on a different stage so PR people would have nothing to worry about losing their job one day, and the top management would feel certain about the necessity of me and my colleagues being hired in this new dept. with a fancy name:)